Celebrity endorsements rarely sell products. Did we ever believe that Tiger drove a Buick, Jacqueline shopped at K-Mart or Beyonce applied L’Oreal products? No, and in fact, marketing campaigns that rely on celebrity endorsements are done too often when the product is lacking, or the creative agency is lazy.
May 10, 2019 Intro Thank you, President Pastides, Dean Wilcox, distinguished members of the faculty and the Class of 2019 for having me here today. It’s an honor to be here in the Horseshoe with you, and to be given the opportunity to share some of my personal observations as you take this next step into your future. Dean Wilcox…
WASHINGTON, DC, December 15, 2016 – Hawksbill Group today announced the launch of an innovative new firm to counsel clients on global business and communications issues. The firm’s initial clients are large corporations in the health, industrial and financial services sectors.
Based in Washington, DC, the Hawksbill Group provides strategic counsel in public affairs, corporate communications and business operations to international corporations, philanthropic and non-governmental entities.