skip to Main Content

5 Rules For Successful Celebrity Endorsements

by Bob Ferguson

Celebrity endorsements rarely sell products. Did we ever believe that Tiger drove a Buick, Jacqueline shopped at K-Mart or Beyonce applied L’Oreal products? No, and in fact, marketing campaigns that rely on celebrity endorsements are done too often when the product is lacking, or the creative agency is lazy.


Images from Our Travels

Photos by Bob Ferguson

Case Studies

Our Commitment to Serve You.


Back To Top