5 Rules For Successful Celebrity Endorsements

Celebrity endorsements rarely sell products.  Did we ever believe that Tiger drove a Buick, Jacqueline shopped at K-Mart or Beyonce applied L’Oreal products? No, and in fact, marketing campaigns that rely on celebrity endorsements are done too often when the product is lacking, or the creative agency is lazy.




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When Brexit Hits the Fan

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Articles of Interest

Hawksbill Group to Provide Strategic Counsel Access Industries and Around the Globe – New Advisory Firm Formed by Accomplished Executives

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Images from Our Travels

Photos by Bob Ferguson