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Disruptive Innovation in the Automotive Industry

When the late Chris Christensen from the Harvard Business School first used the term “Disruptive Innovation” in 1997 he was not thinking of the auto industry. Rather, Mr. Christensen was referring to companies that, in trying to protect their traditional business, fail to see the threat from upstarts, often poorly capitalized, offering cheaper products in seemingly insignificant markets. Once these…

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