Celebrity endorsements rarely sell products.  Did we ever believe that Tiger drove a Buick, Jacqueline shopped at K-Mart or Beyonce applied L’Oreal products? No, and in fact, marketing campaigns that rely on celebrity endorsements are done too often when the product is lacking, or the creative agency is lazy.

May 10, 2019 Intro Thank you, President Pastides, Dean Wilcox, distinguished members of the faculty and the Class of 2019 for having me here today. It’s an honor to be here in the Horseshoe with you, and to be given the opportunity to share some of my personal observations as you take this next step into your future. Dean Wilcox…